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Archive for the Social Category

How to optimise your website for local search

Optimising for local search can give any small business an advantage over national chains with established websites and big marketing budgets, whatever industry you are in you will benefit by optimising your website to rank locally. People don’t check the phone book or local newspaper anymore, in

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Guest Posting Infographic

Here is an infographic about guest blog posting. I think the statistics, 77% of internet users reading blogs and 61% of consumers making a purchase based on blog posts show how powerful guest blogging can be.  

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Sabotaging Your Blog? Avoid Top Blogging Mistakes

Is the silence deafening when you visit your blog? Can you sometimes actually hear the sound of crickets chirping in the distance when you’re there? You started your blog with high hopes of becoming an Internet celebrity, or at least developing a strong loyal fan base and

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Choosing the Right Social Media

Businesses are constantly told they need to use social media in order to promote themselves. Unfortunately, this often results in businesses spreading themselves too thin across social media and then neglecting the accounts. An abandoned social media presence looks even worse than no presence at all. Yet

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Guest Post: How to create participation during events with social media

Out with the Old A decade ago, event organizers set up their various functions with a flurry of phone calls, emails, and mailings. Flyers were sent out and sign-up sheets were posted and all of us more or less managed to survive. Attendees communicated with their friends

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What is content Marketing?

Content marketing is not about selling to people, people don’t like to feel that they are being sold to, do they? It is a way of acquiring new customers or getting exisiting customers to buy more though. So what is content Marketing? It’s basically about educating your

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Online Reputation Management Tips

Managing your reputation should be a major part of your online marketing strategy. What is online reputation management? Wikipedia says “Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term, but advancement in computing,

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G+, Facebook or Twitter Which is Better?

It is a good idea to try and integrate social media into your online marketing strategy wherever possible, whenever I create a new blog post or get a guest post published on another site I always like to post it on my panda SEO G+ page, my

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The differences between SEO and SMO

All this talk of SEO, SMO and the suchlike may start to give you a bit of a headache. Those who want to make the best out of online marketing, but don’t know the difference between their social media and their search engine optimisation, could find it

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The benefits of involving your staff with your social media

Social media has grown an extraordinary amount in the past few years, with sites such as Facebook and Twitter leading the way. Many businesses have already realised that they can benefit from the popularity of these sites by creating pages about them as a business, for their

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