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Penguin Recovery

As I said in my last post about the Google penguin update todays post is going to be about recovering from the penguin.

When the penguin update was first released earlier this year there where all kinds of suggestions and recovery tips as to how you could get your website rankings back, no one can say for certain what this update is about and how you can recover from it. But now it has been around a while we can make a few assumptions.

Matt Cutts is threatening that the next reiteration of this update may see even bigger turmoil in the search results, see this article from the search engine round table. They have probably been fine tuning the algorithm if user experience is truly their aim, a lot of people are suggesting Google might have other motives. What do you think?

Afterwards Mr Cutts said “If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). ” I think he is sort of admiting they messed up and have been working to sort out their mess.

Many SEO’s were and still are suggesting you remove links that you think might be harming your site, I personally think this is probably a waste of time and unless you can easily remove links you would be better off building new and better quality links. I would only remove links from pages that didn’t have any pagerank, if a site has pagerank it would be in Googles index and therefore Google can’t be considering it spam?

Maybe they have no idea and are just claiming their algorithm is great at detecting webspam in the hope webmasters will remove what they consider to be webspam. Judging by the early penguin results they ran it in reverse and webspam was the only thing left.

It is also suggested that you should go around changing you anchor text ratios again I think this is a waste of time and you would be better off building new links, as long as they are quality links. Obviously you want to take your time building new links too, if you built a million links over night, that might not be too wise.

To build new links you should look to guest blogging, high pr directories and maybe some web 2.0 properties but a starting blog on blogspot with one post of some respun rubbish is probably not a good idea any more.

For your web 2.0 properties you want to create many quality posts and keep adding to it, like you would if it was on your money site. I would stay away from spinning, mass blog comments and forum links at least don’t do it directly to your money site.

As for anchor text ratios, I have seen sites with up to 80% of the same anchor text still ranking top for many keywords, some highly competitive terms. You should probably not aim for 80% though, try to vary anchor text as much as possible and use you brand name if you have one.

What do you think? Have you recovered from the penguin?


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