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Press Releases and The Benefits They Offer Your Online Marketing Strategy

Some online marketing gurus claim that press release distribution is an outdated practice. Despite the age of press releases, they are still quite relevant in today’s business world. There are many new forms of media that offer lots of benefits that you won’t get from press releases. However, the benefits of press releases cannot be ignored. Here are 7 of the best benefits that a press release can offer.

All businesses can use press releases

It doesn’t matter which industry your business is in, how big or small it is; you can publish press releases to let people know about your business and products. Even if you don’t have a killer story to tell the public, you can still come up with stories that will get you coverage in blogs, trade journals, podcasts, magazines, and publications that deal with businesses in your industry. You cannot get this kind of publicity without telling your story first and that is where press releases come in.

They are fairly inexpensive

The majority of press releases are written by the business owners themselves. Press releases have one solitary expense: hiring a distribution service. Distribution services allow you to get the press release in the hands of important media outlets. Hiring distribution services is significantly cheaper than paid advertising.

Boosting visibility

This is the main benefit of press releases and it is particularly important for smaller businesses. Having a long-term press release strategy is important if you want to get your fair share of consumer interest. You can use press releases to tell customers about your business and demonstrate to them why they should choose you over your competitors.

Establish yourself as an expert

One of the reasons why you should be recognized as an expert is that customers will trust you more. Customers who trust you are more likely to buy from your company, you can establish yourself as an industry expert by publishing insightful press releases which showcase your knowledge on the topics you discuss.

Press releases spread far and wide

Businesses, particularly small ones, should use press releases to target smaller local media outlets. This is because larger media outlets get a lot of their information from smaller counterparts. Therefore, if your press releases are frequently featured on local media outlets, you improve your chances of being featured by larger media companies.

Using news to get new customers

TV and radio are no longer the only media outlets you should be aiming for. Hundreds of millions of people read online news daily. Some of them are your customers and some are potential customers. You can use informative press releases to get in front of your audience which will increase your sales. Just don’t turn your press releases into blatant adverts.

Investors are watching too

You can use press releases to highlight the successes your business has achieved. This can help you to attract investors to your business and potentially take it to the next level. You can also include a newsroom on your site for potential investors to browse through your achievements. If you combine that with a press release distribution strategy, you are bound to get people who are willing to partner with you.

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