With each progressing year, things are changing in the field of SEO. Therefore, there is no secret that Google loves updating their ranking and SEO algorithm. Over the course of the past year, there have been around 500 changes, which make it hard for business owners to retain number 1 rankings on Google consistently. Search Engine Optimization means that optimizing your content so that it shows up more often in search results. Hence, if you miss something with SEO, your content might be invisible. However, if you get it right, you will reap the benefits of increased traffic that leads to more conversation and boost sales.
Every business wants traffic, leads, and sales, right? But how do you achieve this in 2019? In this guide, we discuss some of the 2019 tips that will help you propel your firm to the next level. Read on. It is worthy to note that SEO ranking factors have changed over the years. SEO techniques that worked in 5 years ago will not cut it today. Let’s get started.
- Target Smart Keywords
Thorough keyword research is one of the SEO tactics that has been used over years and is likely to continue as one of the most important factors if you get it right. Additionally, keyword research is a prerequisite success in link building, content marketing, and on-page SEO. It is without a doubt that if you are going to do business online, then you will need to include keyword research in your plan. Also, it is worthy to note that keyword research helps in determining the niche relevance and visibility of your site for specific terms.
- Follow Best Practices in of On-Page SEO
Once you are done with keyword research, the next step is to carry out the best practices in on-page SEO in order to earn higher rankings. It is worthy to note that Google algorithms are capable of detecting keyword stuffing on your site, thus you there is no cutting corners in this process. You must get it right, or you risk losing your ranking due to Google penalties. Today, Google ensures that the top-ranking content serves users first. In order to get it right, focus on natural writing that incorporates your targeted keywords where appropriate. In order to take advantage of on-page SEO, ensure your focus keyword appears in the following key places.
- Image altags
- Page title
- H1 and H2s
- URL slug
- Page Meta description.
Some of these factors improve CTR and appeal to Google’s algorithm.
- Improve your Site Speed
Creating a website is one thing but having the right loading speed is another. Thus, improving your website load times can be a great hassle. However, it is absolutely worth your energy anytime. Not only does this process improve your websites search visibility, but also user-experience and thus reduce bounce rates. If you want to know your website load speed, you can use a GTmetrix tool to run a report on your website. In order to get the best loading speed and improve your speed, look at the following.
- Leverage Browser caching
- Optimize Images.
- Mobile and Responsive design
Today, most consumers are using their devices on the go. This, therefore, means that your website should be mobile responsive. Over the past few years, Google has made mobile a priority as a ranking factor.
For your website to rank high on Google, you must get your SEO right. In fact, apart from having quality content, your website loading speed and the keyword research are great factors that you must consider while developing your SEP strategy plan.