We had an infographic created to help clients best allocate their marketing budgets. Click the image for a larger version and see the text below.
The practice of Search Engine Optimisation (SEO) has changed considerably over the years, it has evolved as search engines and their algorithms have evolved. The evolution of search engine algorithms has made SEO more complicated, it is something all businesses should budget to do on a monthly basis. This infographic will help you best allocates your online marketing funds.
According to Google, “Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.”
What Can You Do?
According to ofcom, 93% of UK adults have a mobile phone and 66% of those have smartphones. Google have altered their algorithm to give more weight to reponsive websites in mobile search.
In 2012 23% of internet time was spent on blogs, 77% internet users read blogs and 61% of consumers made a purchase after reading a blog post.
What Can You Do?
Add a blog to your website – Blogs are informational sites usally built around a specific niche topic, search engines love quality blogs. They interlink freely and enable visitors to leave comments which drives discussion and ensures the site is constantly updated with fresh content.
Invest in Guest Blogging
Highly relevant and quality backlinks
Highly targeted traffic
Get people talking about your brand
Build links to your sites internal pages (deep links)
What else should you consider?
Press releases will get attention for your brand, your new service or product. They are a great way to build high authority and quality backlinks to your website, they will improve your websites traffic, sales and search engine rankings.
SSL and TLS. Google now uses https as a ranking signal.
For more information speak to Panda SEO, Kemp House, 152 City Road, London
EC1V 2NX Phone: 07932 520050 Website: pandaseo.co.uk