All this talk of SEO, SMO and the suchlike may start to give you a bit of a headache. Those who want to make the best out of online marketing, but don’t know the difference between their social media and their search engine optimisation, could find it a bit of a struggle in the long run. Of course, the best thing you can do is call in an expert and leave them to deal with all this Facebook vs Twitter nonsense. In the meantime, if you want to crack on with it yourself, here are the differences between SEO and SMO.
What is SEO
Simply put, SEO is Search Engine Optimisation. This is a method which ensures that your website or page ranks highly on search engines such as Google, Bing and all of the thousands of others. SEO can be done in a number of different ways, whether it be through the content on your website, or link backs from other websites.
Search engine optimisation is still the most effective way of online marketing, ensuring that customers find you when they use their typical search methods. If you can come at the top of Google when people search for your industry, then you have mastered SEO (or you have very little competition)! A combination of having premium content that is of interest to people, plus the right amount of keywords and link backs, is just the beginning to hitting the top of those rankings.
What is SMO?
Many people believe that SEO and SMO are very similar. There are some similarities when it comes to these two things, however SMO concentrates on the optimisation of your social media. This could be by having a specific business page on Facebook, Twitter, LinkedIn and so on, or by posting relevant information on these networks. The reason people see SEO and SMO as very similar is because there is a strong focus on the type and quality of relevant content. It is no use posting Tweets and Facebook updates that have no relevance to your customer, as you would not put up a page on your site that was useless either. By building up your business’ social media you can target specific groups of people, interact in different ways and receive comments and feedback.
Which is more effective?
It is important that a company understand their specific needs when it comes to online marketing. If they are going to be targeting the type of people that use social media then they are likely to want to focus more on SMO techniques. Every good online marketing campaign will utilise the best of both; SEO and SMO, for a winning combination. Both techniques will need a range of quality content that is relevant to the target audience, or it will be a complete waste of time, money and energy.
There are some key similarities between SEO and SMO, but a fair few differences too. The best marketing campaign will use a bit of both to ensure that they have all angles covered. If it all seems a bit too much like hard work then there are experts who can point you in the right direction, or even do it all for you!
James Harper loves working in online marketing and understands that this can often be confusing for people who aren’t up to date with their online jargon. He tries to help pass on his knowledge in a fun and interesting way.